Small Business

About 4-H Small Business

Since 2014, Shop 4-H has partnered with dozens of 4-H entrepreneurial alumni and supporters to bring their products to a national audience through our eCommerce site and catalog. These partnerships bring unique, niche items, such as stall tags and handmade agricultural themed greeting cards, to our Shop 4-H customers while also financially supporting the 4-H community at large by generating revenue for these small business owners. The arrangements vary by partner but either involve items being drop-shipped directly from the producer or us carrying the inventory in our Chicago warehouse.

Who is eligible?

This program was originally created with our 4-H alums in mind, but we are also open to partnering with 4-H parents, community partners, and other adults who support the 4-H mission of positive youth development. We will ask about your passion for 4-H during our initial conversations.

Getting Involved

Supporting 4-H Small Businesses is as simple as adding the desired products from these partners to your cart and checking out as you would with any other Shop 4-H item. There is a green “Small Business” callout above each item that is created through this program. If you or someone you know is a 4-H supporter and has a product that appeals to 4-H’ers, please share this information with our team by contacting Kelly Pierson, our Director of Merchandising and Marketing, at


Additional Programs

4-H Pop Up Shop

Trend Spotters

Curriculum Affiliate